The Purpose Challenge

  • Bachelor
  • 6 prizes: 1 x $25,000 first place winner and 5 x $5,000 winners
  • 1 February 2018

An innovative and inspiring new online tool, The Purpose Challenge, draws on decades of research into the roots and benefits of purpose. The toolkit incorporates video content, reading materials, and brief written exercises – such as imagining your ideal life at age 40 – to help high school seniors reflect on and refine their sense of purpose. Additionally, it contains step-by-step guidance on how to write a meaningful college essay, along with providing sample essays for review. Teens can then inject their newly fleshed out sense of purpose in their college application essay and win up to $25,000 for college! Learn more at


Age: 16+ (HS Seniors only)

No GPA requirement

Must complete toolkit and submit essay

Must submit essay in English

Must live in the US

Must attend accredited college (through US Department of Education) in Fall 2018


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Students must complete the Toolkit online:

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